FileMaker is a great platform to create a CRM solution for businesses as it’s easy-to-use, flexible, customizable, and cost effective. The platform lets you bring together the various components of the customer service and sales processes under one roof.
With FileMaker, businesses get better access to data as well as a more efficient workflow. Business owners and their employees can devote less time to administrative tasks, and get additional resources to invest on business development, client satisfaction, and sales growth.
A FileMaker-based CRM provides some unique advantages that give it an edge over other CRMs. Following is a comparison of FileMaker CRM with other prominent CRMs.
FileMaker CRM vs. Salesforce
Unless your CRM needs to be accessed by thousands of users FileMaker wins over Salesforce in almost every arena. An exception here is if you need to build a mobile application for Android. Following is what to note when comparing a FileMaker-based CRM vs. Salesforce.
- Customizing Salesforce is expensive and difficult. If a lot of customization is what you need, even if you’re a large company, the return on investment on Salesforce customization is usually quite low.
- You can modify FileMaker applications easily during rapid application development (RAD), even while the database is being actively accessed by users. Achieving this using Salesforce is extremely difficult.
- Using FileMaker is far more cost-effective than Salesforce. If your business wants to enhance profitability in operations, FileMaker is your way to go.
FileMaker CRM vs. Insightly CRM
Insightly is well-recognized for its simple user interface. Even users that are not that tech savvy can comfortably use Insightly. The professional option’s pricing is similar to the Starter offering of HubSpot, and the price includes workflow automation. When it comes to the HubSpot CRM, however, functionality is limited and spotty support has been reported by customers. Here are certain things to know:
- Like HubSpot, Insightly can’t be customized beyond reporting, pipeline stages, and basic task management.
- If you require the facility of sending more than 5,000 emails each month, or if you require dynamic screen layouts, you would need to pay twice the Professional price per user each month.
FileMaker CRM vs. HubSpot CRM
The HubSpot CRM has a beautiful design, and its basic functionality comes for free. The Starter solution has an affordable price, which provides users the ability to get insights from robust reporting, automate email sequences, and make templates. However, in case you require customized send items, lead scoring, and other functionality, the price rises. Here’s a comparison of FileMaker and HubSpot:
- HubSpot can’t be customized. It’s a set SaaS offering allowing you to create contact properties and custom deal stages. However, it doesn’t provide a way for implementing any kind of additional functionality. On the other hand, FileMaker-based CRMs can be deployed and customized quickly as well as affordably.
- In case you require features that the Starter package doesn’t include, you would need to pay more, which can rise quickly if there’s a larger team.
FileMaker CRM vs. Microsoft Access
Access includes Microsoft’s set of office management software, which makes it highly affordable. Its primary advantage lies in the cost. Access can work on Windows only, so, in case you have iOS or Mac users, Access won’t be a suitable option for you. Here’s an evaluation of both the options:
- Although both the platforms provide the ability of customization, only FileMaker provides a framework that you can improve and extend with plug-ins that are already built. Moreover, the easy-to-use API of FileMaker makes it very simple to integrate with almost any other database or software.
- You can set up Access faster if you’re making databases not requiring much customization. Their templates are enough for various uses. FileMaker, on the other hand, has a better offering of templates.
- You can use FileMaker to build beautiful interfaces that provide an incredible user experience, whereas Access is quite limited in this area.
- FileMaker Pro, a cross-platform database management system, can be installed on Mac OS as well as Windows OS. The free version of FileMaker Pro runs on Apple devices, allowing users to access the database nearly from anywhere (through desktop PC, iPhone, iPad, nettop, laptop, Mac). On the other hand, Microsoft Access works on Windows only.
Wrapping Up
So, if you’re planning to build a CRM for your business, FileMaker can be a great option loaded with advantages. To build a robust FileMaker-based CRM, all you need is the assistance of professionals adept at building FileMaker solutions.
aQb Solutions has long years of experience in developing different types of FileMaker-based solutions including CRMs. We can build a FileMaker CRM customized to your business needs. To know more about our FileMaker application development services, get in touch with us today!
